For a company, sports team or event to be successful, recognition is crucial. One of the most powerful advertising tools available is a logo. Beyond advertising, a logo also serves an informative function. While many believe that only professionals can create logos, designing a high-quality logo is not complicated. All you need is some free time and a creative, diversified personality. Let’s delve deeper into the process of creating a logo.
Understanding a Logo
At its simplest, a logo is a combination of a picture and text. The picture includes a background symbol representing the company while the text is the name of the company, an abbreviated form of the name, or the slogan. To be effective, a logo should be bright enough to attract attention, informative and original to differentiate it from other logos. Most marketing agencies recommend that a logo be simple; the human brain is able to remember information from an object with no more than five elements- typically 1-2 colors and 1-3 characters. The text should be written in simple block letters; otherwise, it may be difficult for people to read. Some companies even exclude text from the logo, such as Apple or McDonald’s.
Creating a Logo Online
The process of creating a logo consists of several key steps:
Development of concept: This is done in accordance with the field of activity of the company, and requires the definition of a symbol. Inviting several people of different ages, genders, and income levels to brainstorm is recommended to get the most relevant input.
Optimal colors: Colors can be selected based on their psychological representation. Green represents peace and kindness, red represents energy, yellow represents creativity, purple represents luxury and wealth, brown and beige represent conservatism, white represents cleanliness, and black represents persistence and longevity.
Selecting text and font: Appropriately selecting text and font is essential to an effective logo.
Competitor Analysis: Analyzing competitors’ logos and selecting the best qualities is helpful.
Creating Logos: Creating the logo’s digital form is both practical and effective. One of the most popular resources for creating a logo is Turbologo, as it offers multiple functionalities and a classic, intuitive interface.
Conducting a Sociological Study: This involves asking questions such as “Do you like the logo?”, “What does the picture represent?” and “What would you change?”. This can be done through going outside and conducting an oral survey or ordering an online survey.
Choosing the Best Option: Once the best option has been chosen, it must be checked for scaling, including its attractiveness when placed on different types of surfaces, such as an advertising banner or the screen of a mobile phone or tablet.
It is crucial not to neglect the development of a high-quality logo. Success depends on the logo’s brightness, information value, simplicity, and originality. Developing a concept is best done by inviting a group of people to share ideas and brainstorm. The logo should be created optimally, with resources such as Turbologo. The final decision should be taken after conducting a sociological study on the logo’s attractiveness and memorability. Making adjustments, particularly with regards to the background color scheme, font, or symbol size in digital format, is always an option if you are not satisfied with the final product.