The BuzzSumo data showed higher engagement rates than those you can see. The higher engagement rates were explicitly for posts that combined an image and a query. If you can create several similar positions, it will be interesting to see if you can reproduce the results. Try a few variations to determine what will work best for your particular readers.
Another thing to note about this chart is how poorly discounts and coupons performed. If you’ve tried to increase engagement with giveaways, coupons, and deals, This study suggests that you should end the effort. However, I’m not sure of this. There’s plenty of evidence that users follow brands and companies on social media to receive the same kind of perks.
I’m not sure how to connect the two data sets. I believe in the data that BuzzSumo has discovered. However, numerous surveys show how people are looking for coupons and discounts click here.
It could be that specific sites are providing too many discounts and people are becoming overwhelmed by these offers (looking to you, Glasses USA). Is there something else happening here?
Short-text posts with smaller than 50 characters have the best engagement rates.
There have been numerous studies that support this conclusion. The shorter posts have been consistently better than longer posts over the many years. The study I discovered dates to 2012. It was posted on Jeff Bullas’ blog and showed the same results as many of the BuzzSumo results.
In the past, Jeff found the sweet place to post posts with 40 characters. These posts had eight times more attention; however, any position smaller than 80 characters performed very well.
Posts that link directly to long-form content receive more attention than posts that link to short range.
This is fascinating, as one of the primary reasons for any business to join Facebook is to gain additional traffic. And boy, does Facebook be a success. Studies from Parse.ly indicate that Facebook surpasses even Google in driving website visitors. If you’re involved in content marketing, you can justify a Facebook page to take up a piece of the traffic.
Native Facebook videos have over six times more engagement than YouTube embedded videos.
It’s not the first study that has revealed that “native” Facebook videos crush embedded YouTube videos. We also wrote about it just a few months ago.
Photos posted on Instagram and shared on Facebook receive 23% more engagement.
If you’re not yet starting with Instagram, this can be a decisive motivational factor. Because Facebook and Facebook control Instagram, I wouldn’t be shocked if we saw Facebook and Instagram rewards on both platforms. In the same way, We’ll find more evidence of Instagram activities improving Facebook outcomes, as the reverse is true followerspro.
Posts that do not have hashtags are likely to perform better than those with hashtags.
If you’ve posted the same updates on social media for Twitter, Google+ and Facebook is time to rethink your approach. Facebook isn’t as hashtag-friendly as Twitter (or Instagram) is. Therefore, take the time to create your Facebook posts specifically designed to be optimized for Facebook. There’s no need to cheat and continue posting the same position on all your social profiles. https://postrules.com/
