The acronym MMM (Marketing + Micro-Marketing = Marketing) might bring to mind images of superimposing a pyramid on a page. However, the term could just as easily be thought of as an abridged description of the interconnectedness between all marketing channels.
This article will focus on the different parts of a marketing campaign and how to create one using the SMS API Canada that is specific and effective for your business. We’ll explore which channels work best for which types of businesses, and why you would want to use them instead of another method.
What is a Marketing Campaign?
A marketing campaign is a sequence of activities designed to increase the chances that consumers will discover and become interested in your product or services. A typical marketing campaign might consist of the following stages:
- Discovery – Consumers search for products and services, and when they find your content, they decide if it’s something they want to adopt.
- Acquisition – Your team converts these consumers into customers, and eventually, they will become regular customers.
- Retention – Consumers stick around for a set period of time after they’ve been introduced to your brand, and they are ready to be renewed by your company.
Facebook Ads
Facebook is an excellent channel for launching and managing marketing campaigns. With more than 1.76 billion monthly users, Facebook offers an instantly accessible and engaging platform for brands to engage with their customers. This is especially important for SMEs, which might not have the budget or success of larger businesses to rely on Facebook Ads to drive sales.
Google Adwords
Google Adwords is a well-known platform for managing digital advertising. With more than 1.55 billion monthly active users and 300 million monthly ads served, Google Adwords is one of the most popular digital advertising platforms.
Email Marketing
Email marketing is very effective at getting the word out about your brand or product, and it’s also a very affordable way to get that word out to a large audience. With 2.6 billion monthly email users, you have an endless supply of potential customers.
Video Marketing
Videos are an effective, low-cost way to increase the awareness of your brand and products. You can create a 30-second video to promote your products and services, or you can create a one-minute video to teach people how to do specific tasks with your products.
Side Hustles, Hiring Help, and Other Tips for Growing Your Business
Finding employment for your business is crucial. If you have the resources and desire to hire employees, that is an entirely different story. But finding employees can be a challenging task for small businesses. They aren’t always sure how to go about this.
Side Hustles, Hiring Help, and Other Tips for Growing Your Business
If you’re interested in growing your business, it’s important to find ways to make money without quitting your day job. You can always find a part-time job or go the extra mile and do something that will pay you. If you’re interested in learning more about side hustles, hiring help, or any other tips for growing your business, feel free to leave a comment below.
Conclusion
The best marketing campaigns use every available channel available to create an integrated marketing strategy that gets the most out of each channel. These include localized marketing campaigns, email campaigns, and even your native language variations. Now, with the advent of the Internet, every industry has a new channel to tap into: social media. By understanding these new platforms and how they work, you can create new strategies to reach even more potential customers.
