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Along with the increasing trend of mobile cellular or smartphones in society, more and more people are creating Mobile apps that can help make people’s lives easier.
Competition in the technology industry is getting tougher. Therefore, mobile app businesses are competing to develop their mobile apps, starting by improving mobile apps, adding exciting features, and updating their designs.
In addition, the most crucial thing in competing in the business world is finding the right marketing strategy to increase customer interest in downloading your mobile apps and spreading brand awareness to the broader society.
This article discusses five promotional mobile app strategies that you must have:
1. Leverage Your Website
A website is one of the most functional mediums where potential customers meet business. So, if you have an active and mobile-friendly website, this is a must-have promotional strategy.
Here, you have two options. The first is that you can make your users enjoy all the benefits of the application on your website while they can also download the application. Or, you can limit all benefits to the app and ask the customer to download it to continue.
2. Create Product Videos
Product videos become one of the most powerful types of video marketing in promoting your product. It can showcase your mobile apps with engaging explanations and is easy to understand in just a few seconds.
Moreover, you can share your product demo videos on various media like websites, YouTube, Instagram, and Facebook. You can even embed the tape in your email marketing. That way, you can get maximum results.
Several types of product videos are popular among marketers, such as animation, motion graphics, whiteboards, etc. You can use these methods to generate more leads.
3. App Store Optimization (ASO)
Adding app store optimization to your must-have promotion strategies list is essential. App Store Optimization (ASO) is an SEO for Google Play and App Store. This type of marketing works to optimize your mobile app based on keywords, titles, and descriptions.
Keywords are vital to help users to find your app. In addition, the icon displayed on your application is vital in attracting the target market to download the application. That’sThat’s why it has to look compelling and eye-catching.
4. Social Media Marketing
Social media is the simplest way to promote your app in today’s digital age. Posting your app to social media will speed up the spread of info about your app. You can do this for free. However, they also provide paid advertising features to promote your application quickly and widely.
Before you develop your social media marketing strategy, it is crucial to understand the unique preferences of your users. In addition, make sure the social media you use is the channel your target audience uses most often so that you can easily reach your potential customers.
5. Influencer Marketing
Influencer marketing is an excellent way to promote mobile apps by using influencers to convey a marketing message. Usually, these influencers come from artists, bloggers, content creators, or famous people for specific niches.
They will use their social media accounts, like Facebook, Instagram, Youtube, and others, to convey promotions or marketing messages for your product. According to research, 80% of marketers say influencer marketing effectively promotes your products.
For example, influencers can share unique creations they make using your app, demonstrating the capabilities and benefits of your mobile app. However, you need to choose influencers that include your target customers in their followers with a large number of followers.
Takeaway
Mobile app businesses are competing to find the right marketing strategy to increase customer interest in downloading their mobile app. Most of them often struggle while trying to attract users and monetize their apps.
Therefore, you should have five things mentioned above when promoting your mobile apps. That way, you will easily capture the hearts and interests of potential customers to use your mobile apps. So, start incorporating the five things above into your marketing strategy.
Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: [email protected]
LinkedIn: Andre Oentoro
