When you are searching for a product or service on a search engine (Google) or social media and a matching result appears, it is because of either organic or paid marketing. Organic marketing works with the creation and sharing of relevant content to search queries. In contrast to paid marketing efforts, you do not have to pay search engines or social media platforms.
Organic marketing is a long-term process with sustainable benefits. Your visibility increases, your posts get better reach, and your brand grows gradually. Marketing agencies like Antares Solutions LLC. can manage your organic marketing for better results. You may also have an in-house marketing team. Regardless of the approach, it is something worth investing in for your brand.
Here’s how organic marketing works and benefits your business:
One of the main reasons why any company would put efforts into an organic strategy is to get higher traffic. Traffic is the number of visitors on your website, eCommerce store, or even social media profiles. More visitors mean a bigger pool of potential customers. Therefore, marketers often aim to increase their traffic for various objectives like brand awareness, expanding marketing funnels, and so much more.
If you think about long-term benefits, the increase in traffic with organic marketing is more sustainable over time. A paid marketing campaign will get you traffic only until you are paying for the platform for the campaign. That’s not the case with the increased traffic from organic marketing. Your marketing budget will be spent only on content creation for SEO practices and social media platforms. So, in the long run, organic marketing may prove to be more cost-effective.
Credible Branding and Awareness
Brand awareness is crucial for any business that aims to build credibility and become a trusted name in your industry. Targeting the whole industry is not necessary as you can even put your focus on a specific segment too. Today, people have more exposure to the internet than ever. So, people know that they have multiple options to buy the same products and services. Therefore, credibility has now become one of the major deciding factors for customers.
One of the easiest ways to win that credibility is by creating and sharing quality content. Your content may be short or long-format videos, blogs, how-to guides, and even helpful FAQs. The more helpful your content is, the higher will be your brand’s credibility. It is simple as that. Businesses are spending massive portions of their marketing solely on content creation to earn such a level of credibility. Apart from content created by your company, you can also leverage user-generated content. Reviews on Google and such sites can massively boost customer trust in your brand.
Apart from becoming more trustable to the audience, search engines and social media algorithms also take notice of your credibility in boosting or lowering your reach. In other words, your visibility and traffic can increase as all these aspects are interconnected.
Boost Your Brand’s Unique Personality
As mentioned earlier, a lot of brands operate in the same industry which makes it difficult to stand out in the eyes of a customer. Your brand’s unique personality is often one of the major influences on purchasing decisions. Organic marketing helps you create that unique persona that sets you apart. The nature and quality of your web content have a significant impact. This marketing strategy not only creates such a personality but also amplifies its reach.
If you look at most corporations and Fortune 500 companies, you will notice they all present a concept their customers are familiar with. A brand’s personality leaves a more memorable impression that can result in customer loyalty. Your customer’s lifetime value can be enhanced significantly instead of single purchases. So, it’s a major benefit you get from organic marketing.
Organic and Paid Marketing Together
Often marketers leverage both organic and paid marketing together. It is because organic marketing is a long-term process whereas paid marketing gets you instant results. You can set up ads for your desired products and services on the platform of your choice with the desired budget. The platforms automatically boost your presence and help you score leads.
When done together, your paid and organic marketing can complement each other. The content you create for content marketing can play a significant role in converting your paid traffic. Similarly, your blog content may retain the boosted traffic and get a significant increase in upcoming months. These are only two oversimplified examples. There’s so much more you can get from organic and paid marketing.