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Email marketing is the digital version of door-to-door promotion that targets prospective customers directly. Having a more personal touch makes email marketing generate results quickly and effectively.
Moreover, email marketing is one of the best strategies for small to middle-sized businesses. It‘s undeniably way cheaper and requires less effort compared to video marketing.
You can eliminate the long process of creating video content, such as explainer videos for your brand and products. So, you can allocate more budget, time, and effort to do email marketing instead.
Still, starting email marketing requires skills and a robust plan. So, here we’re to give you simple tips for a successful email marketing strategy. Without further ado, let’s get started!
#1. Segment Your List
One of the secrets to successful email marketing is to segment your list. Segmenting email lists will ease you to create and send personalized emails to subscribers.
In other words, segmenting means grouping. So, you group your email lists into categories, such as interest, engagement, and demographic.
By segmenting your email list, you can see those who have purchased your products. Then, send them a more targeted message relevant to their interest and turn them into loyal buyers.
However, you have to set up filters or rules and conditions in an automated email platform to do the segmentation.
#2. Personalized Message is Key
Creating a personalized message is also a key to powerful email marketing. You can approach subscribers by personalized subject lines.
Personalized subject lines can boost up to 50% of open rates. Moreover, give an exclusive offer or deals on your subscriber’s birthday. Birthday emails can result in higher revenue compared to regular promotions.
Provide lead forms with additional fields to collect personal information from your subscribers. You can also use email lookup tools for hunting basic information about your subscribers. You can collect their names, companies, and social media.
#3. Choose the Right Time to Send Emails
The general rule for sending promotional emails is to avoid weekends. Most people try to stay away from their laptops and work-related communication mass, including email.
Some best times to send marketing emails are on weekdays and during the day. That’s when people are most likely to be actively checking their email.
However, since the hit of the pandemic and remote working is on the surge, people’s schedules may be different from what they used to be. So, it’s best to analyze your subscriber’s behavior to find the best time to send an email.
You can also use tools to track your email performance, such as RightInbox, SalesHandy, Mailtrack, and HubSpot.
#4. Encourage Readers to Reply
You should encourage readers to react to your email, especially if you want to see replies. To do this, you need a good trigger to make them ask for more information or directly say yes to your offer.
The secrets to getting replies are to create enticing email subject lines and a distinctive and entertaining voice. Enticing email subjects will encourage readers to open your email.
On the other hand, a distinctive and entertaining voice makes your email doesn’t sound robotic. Instead, it will sound like a natural voice from someone who sincerely gives care.
Moreover, you may add links to your purchasing sites or social media. Later, you can see their actions from the email analysis tools.
#5. Implement FOMO (Fear of Missing Out)
Fear of Missing Out or FOMO messages include offers with limited time or participants. Applying FOMO has become a famous approach that has a physiological impact on subscribers.
FOMO aims to define customers’ actions to do desired actions. As it may impact their psychological factor, customers may feel they’re missing out on something good if they don’t take action immediately.
One more thing you can’t miss out is putting a clear and strong CTA to convert readers. Having CTA is always necessary to turn readers into customers.
Takeaway
In today’s market circumstances, implementing email marketing seems to be a must for businesses of all scales and fields. The bottom line of email marketing is that it can come more personally to your prospective customers.
Moreover, you can give the best service and offer it directly to them. Email marketing helps you cut time, effort, and budget to reach customers. In addition, you can leverage email tracking tools to support you get the job done efficiently.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email/Gravatar: [email protected]
LinkedIn: Andre Oentoro
